Wuhou District is blessed with a millennia of civilization and historical heritage. It has a rich cultural backdrop, venerated attractions such as Wuhou Shrine and Wangjiang Pavilion, and many renowned universities and research institutions including Sichuan University and the Chengdu Branch of the Chinese Academy of Sciences. The history and culture of the Three Kingdoms period not only add one-of-a-kind flavors to Wuhou District, but is also one of the main cultural and historical characteristics of Chengdu and Sichuan province. Via a strategy of implementing cultural distinctiveness, Wuhou District is simultaneously growing both its economic and cultural strength, and is leading in the development of the "Sichuan province core cultural industry development zone". With an open and inclusive culture, Wuhou District leads China's midwest in terms of the level of development of cultural industries, equality of public cultural services and degree of urban civility.